Two things make me an ideal coach.  1.  I've been a lifelong worker on my own self.  While I am not a finished product by any means (ask my wife!) I have grown a lot through my own experiences.  2.  I coached college sports for 30 years.  The different types of people and issues I've dealt can't really be learned in any other environment.  

Veronica Williams is Co-Owner of Alliance Seminars Coaching, which is a veteran-owned, faith-based organization that provides clients with motivational speaking, certified workshops, and coaching services.  Veronica brings extensive experience as a master certified life coach, keynote speaker, and certified facilitator by offering customers expertise in the areas of relationships, empowerment, and purpose. 

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She has been involved in life coaching for many years, and her experience has influenced women and strengthened couples throughout the Washington, DC Metropolitan Area.  She is a licensed minister and has been a part of community leadership and relationship building for the greater part of her life.  She utilizes her gifts, talents, and knowledge to encourage individuals wherever they are in their journey.  She also coaches military spouses, as the wife of a veteran, helping others maneuver through the challenges that come with a military lifestyle.       

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She is certified to facilitate Family Life seminars, "The Art of Marriage," "The Art of Parenting,” as well as the "5 Languages of Appreciation at Work."  She leads a relationship coaching program and facilitated a weekly community couples life study for 7 years. Her commitment to couples has been so impactful, she received permission from national marriage experts to utilize their materials and lead Train-The-Trainer relationship workshops through Alliance Seminars Coaching. 

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Veronica is a Board Member for Wilcome Human Services, Inc., where she serves as Chief Community Officer, and she served as Communications Director for International Coach Federation (ICF) Maryland.  Her primary role was to communicate the strategy, vision, programs and events, and other key messages for the ICF Maryland Charter Chapter.

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Veronica also serves as a Board Member for the Admin Awards’ Washington DC and Mid-Atlantic Region. The Admin Awards is the Administrative Profession's highest honor and is nationally known as the 'Academy Awards for Admins.’ 

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She has received professional awards such as a Fort Meade Volunteer of the Year and an African American Love Feast Community Service Member of the Year.  She holds a Bachelor of Science in Business Administration Degree from the University of Phoenix. 

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As a Licensed Professional Counselor (LPC) and Master Certified Life Coach (M.C.L.C), I bring over 15 years of experience helping individuals unlock their full potential and achieve lasting success. With 15 years as a business owner, over 27 years of marriage, and a background as a U.S. Army Non-Commissioned Officer, I understand the power of resilience, transformation, and strategic growth. 

My solution-focused approach blends Cognitive Behavioral strategies with personalized coaching to help clients break barriers, gain clarity, and create meaningful change. Let’s work together to design the future you deserve—because true fulfillment starts with clarity, action, and the right support.

Addiction, abandonment, neglect, suicide attempts, foster care, and abuse were all my normal by the age of nine. By 14, my mother had overdosed, I hated my Dad, and bounced from home to home. The desperation of wanting to feel loved, seen, accepted, protected, and safe had me married by 19, a mom by 20, and divorced by 21. For years I repeated cycles, loved unhealthy attachments, and was an expert at codependency and hyper independence. In what I remember as my first real therapy session in my mid-twenties, my therapist asked me what made me happy outside of my child, and I didn't have a clue. I feared being alone, was unhappy, and felt like bad things just kept happening to me. Until age 29, I lived my life on autopilot, and my distorted thinking and emotions had absolute control. Another failed relationship while being pregnant with my second child would become my catalyst for change and seeking the help I needed to do the work and change my life.

The past ten years of inner work and growth have been life changing. I now radiant love, joy, trust, and an overall excitement for life that is seen and felt in how I show up and the work I do. I have a deep sense of gratitude for my past experiences and healing journey. It all led me to understanding my gifts and finding my purpose. Those gifts and purpose led me to you.

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I became a Master Certified Life Coach to help you become the author of your story. No matter your past or what your present circumstances look like your life can become whatever you intentional create it to be. My goal is not for to get through but GROW through challenges and change. You already have in you what you need; I'm here to guide you to your truth.

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Life has so much to offer you, and you are capable of more than you know so let's cultivate what's possible.

There is no profit in healthy people.

When we spend years of our lives not taking care of the one thing that is worth more than all the gold on the planet...our bodies.

Our health is our greatest wealth.

All the fat bank accounts, big houses and fancy sports cars mean nothing if you are ill, or dying. At that point, you'd trade it all just to have your health back.

Once looped into the broken healthcare system this country is famous for, it will take a very long time to find that healthy life, if ever.

How do you change a lifetime of bad habits?

How do you realize the one thing that really matters?

How do you start?

When people ask me how I lost 100 pounds and reversed type 2 diabetes, I'm fairly certain they really don't want to know the hard truth of what it takes.

But the short and doable answer; one day at a time. Sometimes one hour at a time and on hard days, 10 minutes at a time. But I refused to give up on myself.

That journey lead me down a path of what realizing that even well respected doctors (and I had those) in all the years it takes to earn that doctorate, spend about 5 minutes on nutrition.

They make more bank prescribing pills.

My personal story is long, hard, full of unhealed trauma and heartbreak, not for this post, but to let you inside my life, how I took my health back, how I changed everything and how I stay strong and healthy. This lead me to a 20 year career in holistic health and personal training, and yoga.

Sugar....We Need to Talk

I work with people navigating major life transitions such as divorce, relationship changes, family restructuring, and personal identity shifts. These seasons can feel destabilizing, and my role is to help clients stay emotionally steady, think clearly, and move forward with grounded direction. My approach is practical, structured, and honest. I help clients regulate their responses under stress, rebuild confidence after disruption, and make strong decisions about what comes next. This is not motivational coaching. It is steady, forward focused support during real change. Clients come to me when they want calm guidance, clear perspective, and meaningful progress as they rebuild their next chapter of life. 

If you've ever felt too screwed up, too far gone, and a total waste of space, I get it. I once believed that lie and traveled the hard road of healing. I am here to help you experience the life you don't think you can have. I know what it takes to overcome a life of negativity, deal with depression and anxiety, and discover your true identity to live fully a life that once felt ‘always out of reach.’ It is possible, and I'm here to help.

Using my life experience and professional training, I have concrete tools to equip and empower you grow in self awareness, identify what holds you back, and propel you forward to get where you want to be. As a Christ-follower, I am happy to offer a faith perspective for those who desire.

I earned a Master of Science degree in Counseling: College Student Development from Minnesota State University - Mankato and spent 8 years working with college students. I hold the ACC credential from the International Coaching Federation (ICF) and have additional certifications as a Master Mental Health Coach and 7 Types of Rest Certified Speaker and Trainer. 

Your story matters and I am here to help you rewrite your narrative. It is possible. It's my privilege to walk with you on your journey.

Steve Davis Jr. is a servant leader, design thinker, director of alumni engagement, author, and an Athlete Transition Coach currently residing in Minneapolis, Minnesota. He played 4 years of football at the University of Minnesota, where he received his B.A. in Mass Communications in 2008, was an All Big Ten Player, and was Senior Captain.

His mantra for life that he developed after he was done being an athlete is “Strive Higher Every Day” and he lives that out by continuing to be a lifelong learner and inspiring others to do the same. 

Through his pursuit of becoming a professional athlete and his experience transitioning from sports before the dream became fulfilled, he channeled that mantra and developed a mission and passion for helping other athletes transition to life with confidence that they have more to offer than just their athletic ability. Thus, he founded Strive Higher After Sports, a company focused on helping athletes design a fulfilled life after sports.

Now he works with Olympic, pro, college, and high school athletes as a Life Design Coach, helping them build their identity outside of sports and helping them live fully. 

Are you standing at a crossroads, uncertain of your next move? Do you yearn for a brighter, more fulfilling life? Let's turn these aspirations into reality through the transformative power of life coaching! 
It's fascinating how readily we invest in personal trainers for our bodies, yet hesitate to invest in nurturing our life's path. But imagine: just as you sculpt your physique, you can sculpt your destiny.
* I'm a firm believer that life coaching is the beacon of light that can guide you through uncertainty and toward unparalleled happiness. And guess what? The journey starts now! 
* With over three decades thriving within the tapestry of corporate America, my true passion emerged as I supported and mentored my incredible team, colleagues, and leaders. Their success stories ignited a fire in me, leading me to embrace life coaching full-time.
* Together, let's build your personal brand into a radiant force on LinkedIn. Let's craft your narrative and transform you into a thought leader. Your voice matters, and it's time to amplify it!
* Oh, and remember to grab a copy of my latest book at https://bit.ly/cattellbook! It's a stepping stone towards understanding and embracing your boundless potential.

I am a Certified Life Coach with over 15 years of experience working with youth in schools and community programs. I provide a space where young people can speak openly, think through decisions, and develop practical skills for school and everyday life.

Coaching with me is not therapy—I do not diagnose or treat mental health needs. My role is to help youth set goals, build routines, improve communication, and make choices that move them forward. I listen, guide, and help break challenges into simple steps.

I enjoy helping youth gain clarity, stay motivated, and learn how to manage life one decision at a time.