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Tampa, United States
English
13 years of experience

Live with Purpose. Lead with Courage. Create a Legacy of Impact. I help driven professionals and individuals who feel stuck, burned out, or in transition rediscover clarity, align with their values, and step confidently into their next chapter. Through purpose-driven, values-based coaching, clients don’t just navigate change—they grow, lead, and live on purpose.

About

Focus Areas

Anxiety
Burnout
Boundaries
Career Transition
Confidence
Leadership
Life Purpose
Life Transition
Limiting Beliefs
Stress Management
Work-Life Balance

Target Audience

Roles

Executive, Leader, Professional, Business Owner, Entrepreneur

Age

Young Adults [20 - 34], Adults [35 - 64]

Gender

All genders

Approach & Philosophy

Methods & Techniques

Positive Psychology
Motivational Interviewing
Stages of Change
Appreciative Inquiry
Visualizations
Affirmations
Empathetic Listening
Transformational Coaching

Interests & Activities

Hiking
Camping
Sports
Reading
Mountain Bike Riding
Backpacking
Spending time with my family

Personal Style

Collaborative
Motivational
Empowering
Professional
Intuitive

Experience

Jonathan Armel's Life Coaching

Life Coach

13 years

2b On Purpose LLC

Owner

1 years

RVO Health

Senior Coach Educator

2 years

Optum

Senior Coach Educator

1 years

Emory

Instructor

1 years

Qualifications

Master Certified Coach (MCC)

International Coaching Federation

certificated

National Board Certified Health & Wellness Coach (NBC-HWC)

National Board for Health & Wellness Coaching

certificated

Board Certified Coach (BCC)

Center for Credentialing & Education

certificated

Client Testimonials

B

Brad

Head of Analytical Development
B

Beth

Educator
A

Alisha

Growth and Strategy Consultant
A

Andrew

Sales Representative

FAQs

What is coaching, and how is it different from therapy or consulting?

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Coaching is a forward-focused, collaborative process designed to help you gain clarity, awareness, and momentum. Unlike therapy, coaching does not focus on diagnosing or healing the past. Unlike consulting, I don’t give advice or tell you what to do. Instead, I partner with you to help you think more clearly, recognize patterns, and take intentional action aligned with your values and goals.

Who do you typically work with?

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I work with professionals and leaders who feel stuck, burned out, or overwhelmed—often during seasons of transition or growth. My clients are typically motivated, reflective, and ready to take responsibility for change. While I work with leaders, executives, and entrepreneurs, coaching is equally powerful for individuals navigating life, career, or identity transitions.

What issues can coaching help me with?

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Clients come to coaching for many reasons, including: gaining clarity and direction navigating life or leadership transitions managing stress, burnout, or overwhelm strengthening confidence and decision-making aligning values, faith, and daily actions improving leadership presence and communication If you feel there’s “more” ahead but you can’t quite see the path, coaching can help.

What is your approach or coaching style?

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My approach is values-based, purpose-centered, and grounded in awareness and accountability. I create a space that is both supportive and challenging—where honest reflection leads to meaningful action. I coach from a partnership mindset, helping you develop clarity, courage, and ownership rather than dependence.

Do you integrate faith into your coaching?

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Yes—when clients desire it. I honor each client’s beliefs and values. For those who want a faith-centered approach, I intentionally integrate faith, Scripture, and spiritual reflection into the coaching process in a way that supports alignment between belief and daily life.

What results can I expect from coaching?

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Coaching outcomes vary by individual, but clients commonly report: increased clarity and confidence improved emotional regulation and presence stronger relationships and communication renewed sense of purpose and direction practical forward movement toward goals Coaching is not a quick fix—it is a process that produces lasting change when you are engaged and committed.

How long does coaching typically last?

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Coaching engagements vary, but most meaningful change happens over time. Many clients choose to commit to a multi-month engagement to allow space for awareness, practice, and accountability. We will discuss what makes the most sense for your goals during an initial conversation.

What is expected of me as a client?

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Coaching works best when clients are open, honest, and willing to reflect and take action. You don’t need to have all the answers—but you do need to be willing to explore, experiment, and follow through on commitments you make.

How do I know if coaching is right for me?

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If you feel stuck, uncertain, or ready for change—and you’re willing to engage in honest self-reflection—coaching may be a strong fit. The best next step is to schedule a conversation so we can explore your goals and determine whether working together makes sense.

How do I get started?

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Simply reach out to schedule an introductory conversation. This is a chance for us to connect, clarify what you’re looking for, and decide together if coaching is the right next step.