Marketing for Health Coaches: What Coaches Need to Know about Marketing in 2025

“A strong value proposition doesn’t just inform… It connects. It resonates. It speaks directly to the heart! Your ideal client should read it and feel seen, understood, and confident that you’re the guide they’ve been searching for.” Mariam Benmoussa

In this episode of CoachConnect, Dr. Diego Salinas interviews Mariam Benmoussa, marketing leader and Coach Ally at Vibly, to unpack what truly works when it comes to marketing for health coaches in 2025.

From defining what marketing truly is (hint: it’s all about impact) to walking through how coaches can craft a clear, compelling value proposition, Mariam brings over a decade of expertise leading the growth of fast-scaling companies with tens of millions in recurring revenue.

She also shares her powerful personal journey, from pursuing finance to finding her calling in marketing, and eventually discovering the life-changing potential of coaching after a profound grief experience. That transformation ultimately led her to join Vibly, where she now helps coaches amplify their message and grow thriving practices.

This episode covers the foundational steps of marketing for health coaches: understanding your audience, building a resonant value proposition, being consistent, and testing what works. It’s packed with real-world stories, marketing wisdom, and tactical advice for any coach looking to make a bigger impact in their business.

This episode is perfect for:

– Coaches who feel overwhelmed by marketing or don’t know where to start

– Solo entrepreneurs looking to build their brand with clarity and confidence

– Practitioners wanting to attract more clients and build systems that convert

– Anyone interested in how tech and strategy can empower the coaching industry

Mariam Benmoussa is a Marketing leader, Coach Ally, and Vibly Co-Founder
Mariam Benmoussa brings over 12 years of experience helping startups and scale-ups grow into high-performing, revenue-generating businesses. With a double major in finance and marketing and a master’s in marketing, she has led marketing strategy across multiple B2B tech companies, guiding them through critical growth milestones before joining Vibly to empower purpose-driven coaches.

After experiencing the transformative power of grief coaching, Mariam shifted her focus from B2B enterprise marketing to serving coaches. She now leads Vibly’s marketing strategy and recently launched Vibly Marketing Services, offering coaches personalized marketing support. Her passion lies in helping mission-driven coaches craft compelling value propositions, grow their visibility, and build sustainable businesses.

Mariam believes marketing should be simple, strategic, and deeply aligned with the values of those it serves. She’s on a mission to help coaches thrive through it.

Dr. Diego Salinas is the host of CoachConnect.

Dr. Diego Salinas is a neuroscientist, physician, and health coach. He is passionate about helping coaches grow their impact in the health and wellness space.

As the co-founder of Vibly, he equips coaches with the tools and support to build thriving practices and create lasting change.

Blending medical expertise with coaching experience, Dr. Salinas specializes in behavior change, mental well-being, and the role of coaching in healthcare. On CoachConnect, he explores the strategies and successes of top coaches, sharing actionable insights. A strong advocate for coaching in healthcare, he speaks at industry events and works to make quality coaching more accessible.

CoachConnect with Dr. Diego Salinas is a podcast for coaches looking to grow their impact, refine their strategies, and navigate the evolving world of health and wellness coaching.

Dr. Diego Salinas has a question for coaches and coaching industry leaders: “What makes coaching a powerful force for change?” In this podcast series, he sits down with top coaching professionals to uncover their insights, strategies, and personal journeys.

Each episode of CoachConnect delivers real-world strategies, success stories, and expert perspectives on coaching, mental well-being, and business growth, helping coaches at all levels unlock their full potential.