About
Overview
What you'll achieve
- Finally make exercise a consistent part of your life
- Reach your health and fitness goals AND make the results stick
- Prove to yourself that you're not lazy or incapable (while sticking it to all the judgmental haters who doubted you)
Who this is for
- Gym-class haters who are ready to reclaim their relationship with fitness
- People who are allergic to toxic gym bro motivational techniques like "no pain, no gain"
- Anyone who's ever felt like they don't belong in the gym
What's included
- A totally custom workout plan that’s designed around YOUR needs
- Weekly, biweekly, or monthly online coaching sessions to chat about how things are going
- Unlimited chat support between sessions
- Form checks and technique analysis whenever you need it
Structure
1. The Counter-FIT Method
The Counter-FIT coaching program is for the fitness misfits, reluctant exercisers, gym avoiders, and people who are sick of "no excuses" bullshit. Think of it as a counterculture approach to mainstream fitness, where getting fit doesn't mean fitting in.
FIT is a simple coaching framework within The Counter-FIT program that adapts and evolves with you. It can be applied to literally any goal–from wanting to walk up a flight of stairs without losing your breath to getting your first pull up, and everything in-between!
With the FIT framework there’s no more moulding your life around some fitness guru’s military style programming. No more forcing yourself to do exercises you genuinely hate (I’m looking at you, burpees!). And no more restrictive meal plans that leave you feeling tired and hangry.
2. F: Flexible Programming
Weeks 1–4: Build the physical and behavioral foundation. This includes:
Gaining fundamental resistance training skills.
Learning how to train safely and effectively.
Understanding how to gauge effort.
Creating healthy habits outside of your workouts such as recovery, meal planning, and energy management.
Outcome: “I can do this.”
3. I: Implementation
Weeks 5-8: Making the program work for YOU. This includes:
Learning how to modify your workouts.
Embracing the flexibility of your workouts for overall consistency.
Gaining a deeper understanding of what motivates you and using it to your advantage.
Outcome: “I know how to make this work for me.”
Prices
Available packages
12 Weekly Sessions
12 sessions · 12 weeks
1500 USD
6 Biweekly Sessions
6 sessions · 12 weeks
900 USD
3 Monthly Sessions
3 sessions · 12 weeks
525 USD
Single Session
1 sessions · On demand
250 USD
Additional
What you'll need
FAQs
Still need more clarity? Here are answers to some commonly asked questions.


