PROGRAM DETAILS

Launch & Market Your Coaching Business with Confidence

by Mariam Benmoussa

Languages

English, French

Type

1-1 Program

Duration

60 minutes / weekly

Price

from 2499 USD for 12 sessions

Overview

What you'll achieve

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Know exactly who you serve, what you offer, and how to talk about it

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Build a simple but effective foundation for your coaching business

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Create your first package or offer and set pricing that feels aligned

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Have a clear plan for content, visibility, and getting discovery calls

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Feel confident and supported as you step fully into your role as a coach

Who this is for

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Brand-new coaches just starting their business

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Recently certified coaches unsure how to launch

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Coaches who feel overwhelmed by all the “shoulds” and need a clear path

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Anyone with coaching skills, but no structure, systems, or offer in place

What’s included

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12 x 1-on-1 coaching calls (one each week)

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Personalized niche + offer development

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Messaging & positioning support (bio, pitch, intro)

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Starter package creation & pricing guidance

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Simple visibility plan (what to post, where, and how often)

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Profile & brand presence review (LinkedIn, IG, or wherever you show up)

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Beginner-friendly templates + tech setup walkthroughs

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Voxer-style support via Vibly between sessions

Program structure

1. Week 1: Vision, Values & Confidence

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- Define your “why” and what kind of coaching practice you want to build - Set aligned goals and build confidence around your new identity as a coach

2. Week 2: Define Your Niche & Ideal Client

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- Narrow your focus to a specific niche (or starting point) - Create your ideal client profile and identify their core problems

3. Week 3: Crafting Your Offer

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- Build your first package, program, or 1:1 coaching offer - Clarify outcomes, structure, pricing, and duration

4. Week 4: Messaging & Positioning

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- Write your coach bio, elevator pitch, and social media intro - Learn how to talk about your offer with clarity and confidence

5. Week 5: Foundations of Marketing

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- Intro to marketing for coaches: what works, what to ignore - Build a simple visibility plan tailored to your strengths

6. Week 6: Content Strategy

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- Identify content pillars and learn how to show up consistently - Start creating posts that connect with your ideal clients

7. Week 7: Social Media Setup & Profile Optimization

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- Review and optimize your social media or online presence - Create a professional-looking profile that builds trust

8. Week 8: Email List & Lead Magnet

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- Learn the basics of email marketing (if you’re ready for it) - Plan a simple opt-in or welcome sequence to start building your list

9. Week 9: Discovery Call Strategy

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- Learn how to invite people to discovery calls - Build confidence in having value-based sales conversations

10. Week 10: Tools, Systems & Scheduling

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- Set up your client onboarding system, calendar, and payment flow - Keep it simple: recommendations based on your current stage

What you’ll need

FAQs

Still need more clarity? Here are answers to some commonly asked questions.

Do I need to have a niche already?

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Nope! We’ll figure that out together during the first few weeks.

Will you help me create content?

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Yes. We’ll build a plan that feels doable and aligned with your strengths, and I’ll provide post examples and templates.

Is this coaching program right for me if I’ve never had a client before?

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Of course! This is especially for you.

Will we talk about pricing?

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Yes. I’ll help you price your services in a way that feels fair, aligned, and confident.

What kind of tech do I need?

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Just a computer, internet access, and an open mind. I’ll walk you through the rest.