1-1 online sessions with a qualified expert
Launch & Market Your Coaching Business with Confidence
by Mariam Benmoussa
Chief Marketing Officer
PROGRAM DETAILS
Launch & Market Your Coaching Business with Confidence
by Mariam Benmoussa
English, French
1-1 Program
60 minutes / weekly
from 2499 USD for 12 sessions
Overview
What you'll achieve
Know exactly who you serve, what you offer, and how to talk about it
Build a simple but effective foundation for your coaching business
Create your first package or offer and set pricing that feels aligned
Have a clear plan for content, visibility, and getting discovery calls
Feel confident and supported as you step fully into your role as a coach
Who this is for
Brand-new coaches just starting their business
Recently certified coaches unsure how to launch
Coaches who feel overwhelmed by all the “shoulds” and need a clear path
Anyone with coaching skills, but no structure, systems, or offer in place
What’s included
12 x 1-on-1 coaching calls (one each week)
Personalized niche + offer development
Messaging & positioning support (bio, pitch, intro)
Starter package creation & pricing guidance
Simple visibility plan (what to post, where, and how often)
Profile & brand presence review (LinkedIn, IG, or wherever you show up)
Beginner-friendly templates + tech setup walkthroughs
Voxer-style support via Vibly between sessions
Program structure
1. Week 1: Vision, Values & Confidence
- Define your “why” and what kind of coaching practice you want to build - Set aligned goals and build confidence around your new identity as a coach
2. Week 2: Define Your Niche & Ideal Client
- Narrow your focus to a specific niche (or starting point) - Create your ideal client profile and identify their core problems
3. Week 3: Crafting Your Offer
- Build your first package, program, or 1:1 coaching offer - Clarify outcomes, structure, pricing, and duration
4. Week 4: Messaging & Positioning
- Write your coach bio, elevator pitch, and social media intro - Learn how to talk about your offer with clarity and confidence
5. Week 5: Foundations of Marketing
- Intro to marketing for coaches: what works, what to ignore - Build a simple visibility plan tailored to your strengths
6. Week 6: Content Strategy
- Identify content pillars and learn how to show up consistently - Start creating posts that connect with your ideal clients
7. Week 7: Social Media Setup & Profile Optimization
- Review and optimize your social media or online presence - Create a professional-looking profile that builds trust
8. Week 8: Email List & Lead Magnet
- Learn the basics of email marketing (if you’re ready for it) - Plan a simple opt-in or welcome sequence to start building your list
9. Week 9: Discovery Call Strategy
- Learn how to invite people to discovery calls - Build confidence in having value-based sales conversations
10. Week 10: Tools, Systems & Scheduling
- Set up your client onboarding system, calendar, and payment flow - Keep it simple: recommendations based on your current stage
What you’ll need
Verified Top Expert
FAQs
Still need more clarity? Here are answers to some commonly asked questions.
Do I need to have a niche already?
Nope! We’ll figure that out together during the first few weeks.
Will you help me create content?
Yes. We’ll build a plan that feels doable and aligned with your strengths, and I’ll provide post examples and templates.
Is this coaching program right for me if I’ve never had a client before?
Of course! This is especially for you.
Will we talk about pricing?
Yes. I’ll help you price your services in a way that feels fair, aligned, and confident.
What kind of tech do I need?
Just a computer, internet access, and an open mind. I’ll walk you through the rest.