1-1 online sessions with a qualified expert
Launch & Market Your Coaching Business with Confidence
by test Benmoussa
Chief Marketing Officer
Overview
What you'll achieve
Know exactly who you serve, what you offer, and how to talk about it
Build a simple but effective foundation for your coaching business
Create your first package or offer and set pricing that feels aligned
Have a clear plan for content, visibility, and getting discovery calls
Feel confident and supported as you step fully into your role as a coach
Who this is for
Brand-new coaches just starting their business
Recently certified coaches unsure how to launch
Coaches who feel overwhelmed by all the “shoulds” and need a clear path
Anyone with coaching skills, but no structure, systems, or offer in place
What's included
12 x 1-on-1 coaching calls (one each week)
Personalized niche + offer development
Messaging & positioning support (bio, pitch, intro)
Starter package creation & pricing guidance
Simple visibility plan (what to post, where, and how often)
Profile & brand presence review (LinkedIn, IG, or wherever you show up)
Beginner-friendly templates + tech setup walkthroughs
Voxer-style support via Vibly between sessions
Program structure
1. Week 1: Vision, Values & Confidence
- Define your “why” and what kind of coaching practice you want to build - Set aligned goals and build confidence around your new identity as a coach
2. Week 2: Define Your Niche & Ideal Client
- Narrow your focus to a specific niche (or starting point) - Create your ideal client profile and identify their core problems
3. Week 3: Crafting Your Offer
- Build your first package, program, or 1:1 coaching offer - Clarify outcomes, structure, pricing, and duration
4. Week 4: Messaging & Positioning
- Write your coach bio, elevator pitch, and social media intro - Learn how to talk about your offer with clarity and confidence
5. Week 5: Foundations of Marketing
- Intro to marketing for coaches: what works, what to ignore - Build a simple visibility plan tailored to your strengths
6. Week 6: Content Strategy
- Identify content pillars and learn how to show up consistently - Start creating posts that connect with your ideal clients
7. Week 7: Social Media Setup & Profile Optimization
- Review and optimize your social media or online presence - Create a professional-looking profile that builds trust
8. Week 8: Email List & Lead Magnet
- Learn the basics of email marketing (if you’re ready for it) - Plan a simple opt-in or welcome sequence to start building your list
9. Week 9: Discovery Call Strategy
- Learn how to invite people to discovery calls - Build confidence in having value-based sales conversations
10. Week 10: Tools, Systems & Scheduling
- Set up your client onboarding system, calendar, and payment flow - Keep it simple: recommendations based on your current stage
What you'll need
test Benmoussa
Chief Marketing Officer
Miami, United States
12 years experience
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FAQs
Still need more clarity? Here are answers to some commonly asked questions.
Do I need to have a niche already?
Nope! We’ll figure that out together during the first few weeks.
Will you help me create content?
Yes. We’ll build a plan that feels doable and aligned with your strengths, and I’ll provide post examples and templates.
Is this coaching program right for me if I’ve never had a client before?
Of course! This is especially for you.
Will we talk about pricing?
Yes. I’ll help you price your services in a way that feels fair, aligned, and confident.
What kind of tech do I need?
Just a computer, internet access, and an open mind. I’ll walk you through the rest.