Clarify your unique positioning, problem statement, and ideal client
Design offers that sell (pricing, structure, systems, and all)
Build operational systems that actually work
Create messaging that drives trust and conversions
Execute your plan with accountability and clarity
Start thinking about yourself like a business owner
Learn my repeatable system (EDIT) for making lasting behavior change.
You've always dreamed of running a coaching business and it's time to make it happen.
You set goals and often start new habits around building your business, but you struggle to follow through.
You're into the idea of being a business owner who thinks strategically.
You need some support turning your inner potential into a daily reality.
You understand that running a business is not the same as being a coach.
You're ready to set up some structure and systems and stop spinning your wheels.
Choose between 1, 6, or 12 Coaching Sessions.
Asynchronous chat support between sessions (for 6 and 12-session packages only).
Access to optional workbooks and worksheets to complete between sessions (for 6 and 12-session packages only)
It's intentionally designed to help you go from:
"How do I get my first clients and start my coaching business!?" → "I've got a plan and a strategy and I'm making it happen."
Together, we'll use my coaching framework, EDIT (Experiment, Design, Implement, Trust), to help you move from stress to strategy, think like a business owner, and gain confidence about yourself and your skills in the process.
Most coaches who are starting a business think they need a firm business plan, a done-for-you template, or a big transformation to grow their business, but that’s actually what keeps coaches stuck.
Here, we treat your life and your business like something that's editable. We'll experiment and test, design better systems, implement what you're learning in real time, and rebuild trust in your ability to course-correct. Because the most successful businesses aren't fixed, they're responsive.
What we'll do together:
We'll get curious about what might work well for you and set up small, simple, and safe behavior experiments, instead of making all or nothing moves.
What you'll walk away with:
Clarity around why you've been stuck for so long and what you need to do to move forward (without the self-blame).
How you'll feel once we've done this:
Relieved -- Like you understand yourself and know how to turn your insights into action that you can take right away.
What we'll do together:
Design intentional systems that create momentum, get you into action mode, and help you move forward without relying on willpower or motivation.
What you'll walk away with:
Extremely clear and tangible steps, designed to build momentum, scheduled into your week, and summarized for you at the end of each session.
How you'll feel once we've done this:
Energized -- Like you finally have a real plan and you can see all the steps forward to doing the thing you've always dreamed of doing.
What we'll do together:
Put the systems and we've designed into practice. We implement your plan in the real world, where life is messy and imperfect, so you can figure out what's working, what's not working, and what you need to adjust.
What you'll walk away with:
A full understanding of exactly how to implement your action steps and real-time awareness for how to re-evaluate whether it's working.
How you'll feel once we've done this:
Confident — Like you can trust yourself to stay aligned, even when life gets messy.
What we'll do together:
Build up your sense of self-trust and your belief in yourself. By proving to yourself that you know how to adjust when things don't go as planned, you'll learn to stop panicking about making mistakes and stop using procrastination as a coping strategy.
What you'll walk away with:
A genuine and grounded belief that you're capable of taking on the next challenge. Trust in your own ability to use the EDIT framework in the future.
How you'll feel once we've done this:
Capable -- You'll know that you can course-correct after anything life throws at you.

Minneapolis, United States
14 years experience
Hello, I'm Sonja! Your houseplant-obsessed, pastry-loving, super organized online BFF. I help smart, capable people change what they do day to day and rewrite their stories one small edit at a time.
I’m a board-certified health and wellness coach with 14 years of experience in:
I’ve spent the last decade studying how humans change, how habits truly stick, how identity evolves, and how people can ditch self-limiting beliefs and finally make their dreams a reality.
I’ve helped CEOs build project plans that scaled their businesses, hyped up 20-somethings take on huge opportunities, supported retirees in hitting milestones they thought were “too late” to ever achieve, walked alongside burned out parents who ended up hitting their goals 3 months earlier than planned, and so much more.
I’ve invested tens of thousands of hours in becoming exceptional at helping people do the things that give their lives meaning and build lives they don’t need to escape from through the power of coaching.
The depth of that experience allows me to tailor every layer of the EDIT framework to your specific story.
When I'm not coaching, consulting, or teaching, you can find me:
Want to know more? Here's where you can find me hanging out online: Website | LinkedIn | Instagram | Pinterest
"Still need more clarity? Here are answers to some commonly asked questions.
Yes! I offer a 3-month payment plan on my coaching programs, The Behavior Edit and The Business Edit.
Yes! I charge a rate for my coaching packages that is commensurate to my depth of experience and that represents the value a 6-month coaching package brings to my clients' lives. However, financial accessibility is deeply important to me and I fully understand that these rates might not be within reach for everyone. If that's you, please don't hesitate to let me know.
There are a LOT of "coaches" out there - Not all of them are qualified to help you figure out the details of your life. Coaching is a skill, not just a catchy job title. A coach's goal should always be to help elicit your inner wisdom so you can figure out what works for your life -- Not to push their own agenda. Curious about what it's like to work with me? Book a free call and let's chat or feel free to find me on Instagram, LinkedIn, or Pinterest to get to know my vibe!
The distinction between Coaching and Therapy can be tricky to understand. Here's a video I made on the topic: https://www.instagram.com/reel/DLIVYRlSRZq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== It is my responsibility to ensure that I stay within my scope of practice as your coach. I may make a referral to a therapist or another provider if I do not feel that your concerns are within the scope of my coaching practice.
I value creating spaces where all people feel a sense of belonging, so it's important to me that you're never left feeling unsure about whether you're welcome here - Read more in the footer of my website: https://www.sonjaecklund.com