One clear priority for your next chapter, named in your own words
A weekly well-being rhythm that fits your real life
Clarity on your top values, so your choices have something solid to stand on
Knowing your character strengths and how to use more of them every day
A clearer path for the years ahead, including how you tend to your health
Capable, caring people whose own needs are always the easiest thing to move
Anyone who's been running on empty for a long time and wants the years ahead to be better
People at a crossroads, waiting for an easier option to show up
Those who know what to do but aren't doing it, and want to understand why
Anyone ready to reclaim their direction for the next chapter
Three self-discovery surveys: a simple well-being inventory, the VIA Character Strengths Survey and a values survey
A 90-minute Values & Strengths Foundational Session
Five personalized 60-minute coaching sessions, every other week
Personalized reflections between sessions
Email support (optional)
Three self-discovery surveys, online, at your own pace.
Values & Strengths Foundational Session (90 minutes)
Personalized coaching sessions (60 minutes each)
Personalized reflections

San Diego, United States
15 years experience
For Wellness Coaching Clients
You have spent years showing up for your career, your team, and the people who count on you. You are the one who figures things out, who holds it together, who does not do anything halfway. And somewhere along the way, your own well-being got moved to the bottom of the list.
Now something is shifting. Maybe you are navigating a transition, a career change, a season of life that looks nothing like the one before it. And for the first time, you are asking a different question. Not just "how do I keep going?" but "what do I actually want this next chapter to look like?" You are ready to design a life for the person you are becoming, one where your well-being is finally part of the plan.
That is exactly who I work with. And it is the reason I founded Priority Self.
I am Lisa Shubin, a National Board Certified Health and Wellness Coach with a Master's in Kinesiology and over 13 years of experience in worksite wellness strategy and 1:1 coaching. My exercise background began in cardiac rehab, where I quickly learned that people do not just need exercise plans. They need support for the mindset, the motivation, and the meaning behind lasting change. That insight has shaped everything I do.
I developed the IGNITE Framework to help clients build a personalized wellness foundation rooted in their values, strengths, and vision. Not a generic plan, but a blueprint designed around who you actually are right now and where you are headed. My approach is simple: I coach the person, not the position. Every session is a confidential, non-judgmental space to get clear on what matters, understand what has been getting in the way, and take meaningful steps toward the life you are building.
Life is like walking a path through a forest, and that path needs occasional tending. Left unattended, it gets covered with overgrowth until it is no longer a path, and suddenly you feel lost. Coaching with me is stepping into a clearing. Not to be rescued, but to get reoriented and create a new, clearer way forward that is entirely yours.
If you are ready to stop putting yourself last and start designing what comes next, I am here. Start with a free copy of The IGNITE Framework Workbook on my website PrioritySelf.com, or book a free Well-Being Consultation to talk through where you are and what you are looking for.
For Wellness Practitioners and Vendors
If you are a wellness professional ready to bring your expertise into the workplace wellness market, I also offer a separate consulting service designed specifically for you.
I spent 13+ years working inside corporate and organizational wellness programs, which means I understand how these programs are structured, how vendors are sourced and evaluated, and what HR and benefits decision-makers actually need to see before they bring someone in. Most practitioners have the clinical skills. What they are missing is the insider knowledge of how the market works.
The PS Workplace Wellness Strategy Session is a focused, 60-minute paid consulting session where we get clear on your business vision in this space, identify what is getting in the way, and set 1 to 3 specific goals for the next quarter. You leave with a concrete action plan and a written recap within 24 hours. The session is designed to be offered quarterly so you can stay intentional and accountable as you grow.
This is not a coaching package. It is a direct, experienced strategy session from someone who has been on the inside of the world you are trying to enter.
"Still need more clarity? Here are answers to some commonly asked questions.
Not at all. Many people arrive with a quiet question about what comes next. Getting clear is part of the journey.
No. Coaching isn't therapy or medical care, and it doesn't replace your doctor or care team. It can work alongside them.
You can pay $2,400 in full, or in 3 monthly payments of $800.
Yes. If you enroll within 30 days of your Ignite Session, your $329 goes toward The Priority Path.
Yes. All sessions are one-on-one and held online.